Vol. XXIII, No. 5, May 2023
- Editor's corner
- The growth of splurging and revenge experiences
- Social cricket eatertainment coming to America
- How many Gen Z & Millennials live with their parents?
- Large LBE player under most people's radar
- Understanding the value of out-of-home commercial experiences
- Reasons for attending social events
- Millennials are leading the plant-based eating trend
- Americans continuing a home-based lifestyle and less in person socializing
- Nights at the movies turned into cinematic social events
Social cricket eatertainment coming to America
Yes, you read that correctly. A cricket-themed social participatory eatertainment venue is coming to Dallas and is scheduled to open this summer. It's an import of Sixes Social Cricket which has six locations in the U.K. The U.S. location will open with the launch of Major League Cricket franchises in cities nationwide, including Dallas, Los Angeles, Seattle, Washington, D.C., and New York City.
Sixes" refers to the points ("runs") earned when a batter ("batsman") hits a small ball that is hurled at the ground by the pitcher ("bowler") with the intent of knocking over three sticks (the "wicket"). If the batsman hits the ball and passes over the field boundary before it hits the ground, it's a six or six runs. (If the ball hits the ground before crossing the boundary, it's a four.) If the bowler knocks over the sticks, it's an out.
Sixes Social Cricket will feature tech-enabled batting nets for guests to try swinging for the boundaries with soft cricket balls (the real ones could cause serious damage) to earn points by hitting targets.
Although cricket is played and enjoyed in countries that were part of the British Empire and in Holland, the real question is whether Americans, who are unfamiliar with it, want to try it and repeat the experience at Sixes Social Cricket. Batting is not new to America. The question is will they be interested in learning the rules of cricket?
Sixes Social Cricket's menu will be burgers, shared plates, wood-fired pizzas, and a full bar with classic cocktails, beer, wine, and shakes.
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Vol. XXIII, No. 5, May 2023
- Editor's corner
- The growth of splurging and revenge experiences
- Social cricket eatertainment coming to America
- How many Gen Z & Millennials live with their parents?
- Large LBE player under most people's radar
- Understanding the value of out-of-home commercial experiences
- Reasons for attending social events
- Millennials are leading the plant-based eating trend
- Americans continuing a home-based lifestyle and less in person socializing
- Nights at the movies turned into cinematic social events
