Vol. XXII, No. 6, June 2022

  1. Editor's corner
  2. Social, social, is it the future of LBEs?
  3. The latest on food and beverage LTOs
  4. Death by the experience gap
  5. The Australians are coming - again!
  6. The pandemic has caused a redistribution of demand
  7. Plant-based protein foods grow in availability
  8. The growing appeal of new school mini-golf
  9. How fast is location-based entertainment spending recovering?
  10. Competitive socializing venue on steroids opening

[ Index of Previous eNewsletters ]

The latest on food and beverage LTOs

Back in 2017, we wrote two articles on the appeal of LTOs - limited-time offerings (click here and here for the two articles). One category of LTO extensively used by restaurants is food and beverage LTOs. Datassential, a leading research company on food and restaurant data, just released some of their latest findings on restaurant LTOs.

Three-quarters of LTO purchases are average priced.

Two-thirds of LTO purchases are for food and one-third for beverages

Nearly two-thirds of LTOs are bought on impulse:

Trying something new is the primary motivator for ordering an LTO.

The top three reasons people are more likely to order an LTO are:

This is what distinguishes an LTO from a regular menu item:

Since food and beverage have become crucial to the experience mix for location-based entertainment venues, LTOs are essential to add repeatability with variety and increase per capita expenditures with impulse purchases.

Vol. XXII, No. 6, June 2022

  1. Editor's corner
  2. Social, social, is it the future of LBEs?
  3. The latest on food and beverage LTOs
  4. Death by the experience gap
  5. The Australians are coming - again!
  6. The pandemic has caused a redistribution of demand
  7. Plant-based protein foods grow in availability
  8. The growing appeal of new school mini-golf
  9. How fast is location-based entertainment spending recovering?
  10. Competitive socializing venue on steroids opening

[ Index of Previous eNewsletters ]