The latest on food and beverage LTOs

Back in 2017, we wrote two articles on the appeal of LTOs - limited-time offerings (click here and here for the two articles). One category of LTO extensively used by restaurants is food and beverage LTOs. Datassential, a leading research company on food and restaurant data, just released some of their latest findings on restaurant LTOs.

Three-quarters of LTO purchases are average priced.

Two-thirds of LTO purchases are for food and one-third for beverages

Nearly two-thirds of LTOs are bought on impulse:

Trying something new is the primary motivator for ordering an LTO.

The top three reasons people are more likely to order an LTO are:

This is what distinguishes an LTO from a regular menu item:

Since food and beverage have become crucial to the experience mix for location-based entertainment venues, LTOs are essential to add repeatability with variety and increase per capita expenditures with impulse purchases.