This is a print-friendly version of www.whitehutchinson.com/news/lenews/2022/june/article103.shtml

White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

The latest on food and beverage LTOs

Back in 2017, we wrote two articles on the appeal of LTOs - limited-time offerings (click here (www.whitehutchinson.com/ news/ lenews/ 2017/ october/ article109.shtml) and here (www.whitehutchinson.com/ news/ lenews/ 2017/ december/ article102.shtml) for the two articles). One category of LTO extensively used by restaurants is food and beverage LTOs. Datassential, a leading research company on food and restaurant data, just released some of their latest findings on restaurant LTOs.

Three-quarters of LTO purchases are average priced.

Two-thirds of LTO purchases are for food and one-third for beverages

Nearly two-thirds of LTOs are bought on impulse:

Trying something new is the primary motivator for ordering an LTO.

The top three reasons people are more likely to order an LTO are:

This is what distinguishes an LTO from a regular menu item:

Since food and beverage have become crucial to the experience mix for location-based entertainment venues, LTOs are essential to add repeatability with variety and increase per capita expenditures with impulse purchases.

© 1999 - 2026, White Hutchinson Leisure & Learning Group, Inc.
The contents of this website and eNewsletters are protected by USA and international copyright law. Permission is granted to download and print single copites of any of the contents or articles for personal use. No other copies may be made. Educational institutions may obtain permission to make multiple copies for classroom use by e-mailing us with details. The contents of articles may be quoted provided credit is given to the "(author's name), White Hutchinson Leisure & Learning Group, Kansas City, MO, USA". All other rights for use or reproduction of the contents and articles are reserved.