Vol. XXII, No. 10, October 2022

  1. Pumpkin breaks record for largest ever grown in North America
  2. Drinking is falling out of vogue
  3. Getting LBE design right the first time
  4. Healthy kids' meals trending in the restaurant industry
  5. Are Dave & Buster's comparable store sales really booming?
  6. How important are restaurant reviews?
  7. Participation in Halloween-related activities to be at pre-pandemic levels
  8. Pickleball's popularity and hospitality venues growing
  9. Interest in non-alcoholic beverages on the decline
  10. Define your ideal customer - or be magnetic to no one
  11. Davis Mega Maze Colossal Adventures' corn maze among country's best
  12. Keeping up with guests' increasingly dynamic preferences
  13. Robotics creating pizzatainment
  14. More thoughts on socialized gaming, aka competitive socializing
  15. Can competitive socialization work with F1 simulators?

[ Index of Previous eNewsletters ]

Interest in non-alcoholic beverages on the decline

With the sober-curious movement trending (see article in this issue), many restaurants, bars, and entertainment venues are offering a wider selection of low- and alcohol-free ("NA") drinks. These include alcohol-free beer, wine, liquors and spirits, and mocktails.

However, despite the nearly 40% of U.S. adults (21+) who abstain from drinking alcohol and the rising interest in drinking less or going alcohol-free altogether, interest in consuming these kinds of beverages is relatively low. Just one-quarter of drinking-age adults (24%) express interest in NA beverages.

37% of drinking-age adults have tried non-alcoholic beer (such as Budweiser Zero or Guinness 0.0.), but only 13% say they like it. Similarly, 30% of adults have tried non-alcoholic liquor or spirits, but only 10% like them.

The data paints a rather 'sobering' view of the interest in alcohol-free beverages. They do not appear to have high interest.

Instead, general interest appears to be trending more towards drinking less alcohol rather than completely eliminating it. One-third of adults say they drink less alcohol now versus one year ago (34%) compared with only 10% who say they now drink more.

Vol. XXII, No. 10, October 2022

  1. Pumpkin breaks record for largest ever grown in North America
  2. Drinking is falling out of vogue
  3. Getting LBE design right the first time
  4. Healthy kids' meals trending in the restaurant industry
  5. Are Dave & Buster's comparable store sales really booming?
  6. How important are restaurant reviews?
  7. Participation in Halloween-related activities to be at pre-pandemic levels
  8. Pickleball's popularity and hospitality venues growing
  9. Interest in non-alcoholic beverages on the decline
  10. Define your ideal customer - or be magnetic to no one
  11. Davis Mega Maze Colossal Adventures' corn maze among country's best
  12. Keeping up with guests' increasingly dynamic preferences
  13. Robotics creating pizzatainment
  14. More thoughts on socialized gaming, aka competitive socializing
  15. Can competitive socialization work with F1 simulators?

[ Index of Previous eNewsletters ]