Participation in Halloween-related activities to be at pre-pandemic levels

According to a survey conducted for the National Retail Federation by Prosper Insights & Analytics, participation in Halloween-related activities will resume to pre-pandemic levels, with 69% of consumers planning to celebrate the holiday this year, comparable to 68% in 2019.

The top ways consumers plan to celebrate include handing out candy (67%), decorating their home or yard (51%), dressing up in costume (47%), carving a pumpkin (44%), and throwing or attending a Halloween party (28%). Like last year, one in five plans to dress their pet up in a costume.

This is good news for location-based entertainment venues with Halloween-related activities, including agritourism farms.