Vol. XXIII, No. 2, February 2023
- Editor's corner
- American bowling is in a knock-down fight over new high-tech pins
- Scrimp and splurge arrives
- Zillennials and their disposable income
- How large an industry is agritourism?
- Climatarian? Regenivore? New diets take aim at climate change
- What have at-home workers done with their saved commuting time?
- Pickleball growing faster than previously thought
- Anyone got the wakeup call?
- Americans demand businesses be value-driven
- An American pioneer in competitive socializing
Pickleball growing faster than previously thought
We've been reporting on the growth of pickleball, America's fastest-growing sport, and its inclusion in location-based entertainment venues. One of the reasons for pickleball's growing popularity is that with the sport's smaller courts and doubles set-up, players can chat with each other during games, making pickleball very social.
A new participation report from the Association of Pickleball Professionals (APP) shows that pickleball has enjoyed even higher growth than previously thought, with 14% of adult Americans (36.5 million) playing pickleball at least once in the 12-month period between August 2021 and August 2022. That's a high participation rate. And 8.5 million people played pickleball eight times or more in the same period. This rapid rise looks set to continue, with 45% of the 36.5 million total payers saying they plan to play pickleball more often in the next six months than in the previous six-month period.
The 1st Chicken N Pickle in Kansas City has indoor and outdoor courts.
"The first of what will be our annual APP Pickleball Participation Report clearly shows that pickleball is not only America's fastest-growing sport, it is growing much faster than anyone thought. Now, pickleball has to be viewed as one of America's favorite sports," said Tom Webb, chief marketing officer of the APP."
Additional reading:
- Pickleball's popularity and hospitality venues growing
- Pickleball grows in popularity and launches a new LBE chain
- Pickleball's growing participation by youth
Vol. XXIII, No. 2, February 2023
- Editor's corner
- American bowling is in a knock-down fight over new high-tech pins
- Scrimp and splurge arrives
- Zillennials and their disposable income
- How large an industry is agritourism?
- Climatarian? Regenivore? New diets take aim at climate change
- What have at-home workers done with their saved commuting time?
- Pickleball growing faster than previously thought
- Anyone got the wakeup call?
- Americans demand businesses be value-driven
- An American pioneer in competitive socializing
