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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Pickleball growing faster than previously thought

We've been reporting on the growth of pickleball, America's fastest-growing sport, and its inclusion in location-based entertainment venues. One of the reasons for pickleball's growing popularity is that with the sport's smaller courts and doubles set-up, players can chat with each other during games, making pickleball very social.

A new participation report from the Association of Pickleball Professionals (APP) shows that pickleball has enjoyed even higher growth than previously thought, with 14% of adult Americans (36.5 million) playing pickleball at least once in the 12-month period between August 2021 and August 2022. That's a high participation rate. And 8.5 million people played pickleball eight times or more in the same period. This rapid rise looks set to continue, with 45% of the 36.5 million total payers saying they plan to play pickleball more often in the next six months than in the previous six-month period.

The 1^st Chicken N Pickle in Kansas City has indoor and outdoor courts.

"The first of what will be our annual APP Pickleball Participation Report clearly shows that pickleball is not only America's fastest-growing sport, it is growing much faster than anyone thought. Now, pickleball has to be viewed as one of America's favorite sports," said Tom Webb, chief marketing officer of the APP."

Additional reading:

• Pickleball's popularity and hospitality venues growing (www.whitehutchinson.com/ news/ lenews/ 2022/ october/ article108.shtml)
• Pickleball grows in popularity and launches a new LBE chain (www.whitehutchinson.com/ news/ lenews/ 2022/ july/ article108.shtml)
• Pickleball's growing participation by youth (www.whitehutchinson.com/ news/ lenews/ 2022/ november/ article106.shtml)

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