Vol. V, No. 7, August/September 2005
- Editor's Corner
- What's happening with extreme sports?
- Which came first, the site or the feasibility study?
- What's cool for kids?
- Affordable Luxury, the new consumer paradigm
- KoalaPlay Group closes dry division
- Sensory overload coming at IAAPA Conference and Trade Show
- Healthy eating affects ice cream sales
- July issue correction
- Last Child in the Woods
- Chuck E. Cheese's opens 500th unit; summer campaign bombs
- Foundations announces 2006 dates and locations
- Peter Piper Pizza revamps its stores
- A mother's plea
What's cool for kids?
Pizza is considered by 8- to 17-year-old kids as the coolest things in their lives. According to research by Grunwald Associates in Bethesda, Maryland, here's what American youngsters consider 'cool':
WHAT'S COOL TO AMERICAN YOUTH
| AGES 8-12 | AGES 13-17 | ||
|---|---|---|---|
| Pizza | 98% | Pizza | 96% |
| Going to the movies | 96% | Laptop computers | 95% |
| Watching TV | 96% | Going to the movies | 94% |
| Playing outside | 94% | Cell phones | 94% |
| Cell phones | 92% | Digital cameras | 94% |
| Laptop computers | 92% | Instant messaging | 90% |
Vol. V, No. 7, August/September 2005
- Editor's Corner
- What's happening with extreme sports?
- Which came first, the site or the feasibility study?
- What's cool for kids?
- Affordable Luxury, the new consumer paradigm
- KoalaPlay Group closes dry division
- Sensory overload coming at IAAPA Conference and Trade Show
- Healthy eating affects ice cream sales
- July issue correction
- Last Child in the Woods
- Chuck E. Cheese's opens 500th unit; summer campaign bombs
- Foundations announces 2006 dates and locations
- Peter Piper Pizza revamps its stores
- A mother's plea
