Vol. V, No. 6, July 2005

Who's eating healthy?

Are Americans really paying attention to eating healthy? In March 2005, Global Growth Group conducted its What America Thinks survey and reported the following:

What are you watching?

Calories	35%
Fat Grams	28%
Carbohydrates	22%
Cholesterol	22%
Trans Fat	21%
Sugar	2%
Sodium/Salt	1%
Other	1%
None of Above	42%

We think this survey indicates that almost 60% of Americans are health conscious about what they are eating and are making choices based upon their dietary concerns. This is confirmed by a recent survey by the National Restaurant Association of SmartBrief readers, who are almost all restaurateurs in one role or another. When asked what they predicted will be the hottest new food and beverage items in restaurants in 2005, the top choice was 'healthy' eating: low-carb, low-fat, low-calorie and low in trans-fat.

If this is true, it means location-based entertainment centers need to offer a broad enough menu selection to cater to these concerns.

If you are wondering about the rest of the predicted trends, here they are, in this descending order:

Ethnic foods with Asian, Indian, Mexican and fusion cuisine topping the list
High flavor, meaning bold/spicy flavors in foods, flavor-infused cocktails, milk and water
Teas, including specialty teas, diet spiced teas, tea-infused dishes
Natural/organic foods and beverages
Sandwiches, including gourmet, deli, new flavors and breads
Seafood
Comfort foods
Wraps
Coffees, including specialty coffees, flavored lattes, even coffee-based sauces

Vol. V, No. 6, July 2005

[ Index of Previous eNewsletters ]

Vol. V, No. 6, July 2005

Who's eating healthy?

What are you watching?

Vol. V, No. 6, July 2005

LOCATION-BASED LEISURE & ENTERTAINMENT