Vol. XIX, No. 1, January 2019
- Editor's corner
- Celebrating our 30th anniversary
- Current projects
- National survey of CLV & FEC participation
- The generations defined for 2019
- 30 trends & market forces impacting the future of location-based entertainment
- Who spends the most time and money at restaurants?
- Does your brand have purpose? It should
- Miniature golf returns to its roots
- 8 ways that Gen Z moms differ from Millennial moms
- The future of out-of-home entertainment - predictions of its future
- Miniature golf design for tomorrow - part 2
Who spends the most time and money at restaurants?
Many articles in the press would lead you to believe that Millennials are the big spenders at restaurants. However, the data says just the opposite. The 25- to 35-age-group spend the average amount as all adults. It's the 35- to 54-age-group who are the bigger spenders, nearly 25% more than average.
However, when we look at time spent, the 25- to 35-year-olds spend the most time in restaurants, more than one-quarter more than average (+28%).
When you look at the share of all restaurant spending by age, we find that over the past decade a greater share has shifted from younger households to older households.
Households age 55 and older now account for over one-third (36%) of all restaurant spending.
Vol. XIX, No. 1, January 2019
- Editor's corner
- Celebrating our 30th anniversary
- Current projects
- National survey of CLV & FEC participation
- The generations defined for 2019
- 30 trends & market forces impacting the future of location-based entertainment
- Who spends the most time and money at restaurants?
- Does your brand have purpose? It should
- Miniature golf returns to its roots
- 8 ways that Gen Z moms differ from Millennial moms
- The future of out-of-home entertainment - predictions of its future
- Miniature golf design for tomorrow - part 2
