Vol. XIX, No. 1, January 2019

  1. Editor's corner
  2. Celebrating our 30th anniversary
  3. Current projects
  4. National survey of CLV & FEC participation
  5. The generations defined for 2019
  6. 30 trends & market forces impacting the future of location-based entertainment
  7. Who spends the most time and money at restaurants?
  8. Does your brand have purpose? It should
  9. Miniature golf returns to its roots
  10. 8 ways that Gen Z moms differ from Millennial moms
  11. The future of out-of-home entertainment - predictions of its future
  12. Miniature golf design for tomorrow - part 2

[ Index of Previous eNewsletters ]

The generations defined for 2019

We really dislike the concept of defining generations, as all people within any generation are unique and different. Using generation classifications tends to stereotype all of its members when, in fact, whatever attribute is being ascribed to that generation will not apply to the entire generation and that attribute will apply to many members of other generations. For example, there is a large difference on multiple dimensions for Millennials. A 24-year-old single medical student in Washington, D.C. is a lot different than a married 29-year-old cook with children in Ames, IA, who is a lot different than a 35-year-old married stock broker with no children living in Manhattan.

Nevertheless, we seem to be forced by all the research and press to use the different generation categories at some point. So, based on Pew Research's definitions, here's the age range for each of the adult generations in 2019.

Vol. XIX, No. 1, January 2019

  1. Editor's corner
  2. Celebrating our 30th anniversary
  3. Current projects
  4. National survey of CLV & FEC participation
  5. The generations defined for 2019
  6. 30 trends & market forces impacting the future of location-based entertainment
  7. Who spends the most time and money at restaurants?
  8. Does your brand have purpose? It should
  9. Miniature golf returns to its roots
  10. 8 ways that Gen Z moms differ from Millennial moms
  11. The future of out-of-home entertainment - predictions of its future
  12. Miniature golf design for tomorrow - part 2

[ Index of Previous eNewsletters ]