Vol. XV, No. 4, May 2015

  1. Editor's corner
  2. Foundations Entertainment University 2.0 adds 12 new topics for July 14-16 Chicago seminar program
  3. My FEC is feasible since there's nothing in my town for families to do
  4. Moo Town, USA opens
  5. The trade show everyone should attend, but few do
  6. Trends with age of marriage, 1st births, childlessness & family size
  7. Dairy or no dairy: The various degrees of vegetarianism
  8. Harnessing the power of FoMO
  9. Chasing the next BIG Thing
  10. The next generation of credit card payment technology
  11. Trends found at the restaurant show
  12. Latest scoop on alcoholic drinks

[ Index of Previous eNewsletters ]

Trends with age of marriage, 1st births, childlessness & family size

People are getting married for the first time at a later age. In 2014, the median age of marriage for women was 27 and for men 29.3.

Women are also having their first child at a later age.

Age 26 was the average age of women's first birth in 2013.

There is a relationship between education and the age at 1st birth. The higher a woman's education level, the later her age at 1st birth.

There is a two-decade trend of less childlessness and larger families among highly educated mothers:

For mothers of all education levels, there is a decline of large families and an increase in two-child families.

These trends are good news for location-based entertainment and FEC venues that want to attract families with children. Later marriage and childbirth means that many families will have attained a higher income level than young families, giving them more discretionary incomes to spend on entertainment and dining. The trend to smaller families also has a positive impact on discretionary income, as there are less family members to support with a particular income.

Later marriage and births is also positive for entertainment venues and restaurants that target adults. For the young adult market, there is a growing number of childless singles and couples. No children means more freedom to go out and have a good time and more money available to spend (children are expensive to raise!).

Vol. XV, No. 4, May 2015

  1. Editor's corner
  2. Foundations Entertainment University 2.0 adds 12 new topics for July 14-16 Chicago seminar program
  3. My FEC is feasible since there's nothing in my town for families to do
  4. Moo Town, USA opens
  5. The trade show everyone should attend, but few do
  6. Trends with age of marriage, 1st births, childlessness & family size
  7. Dairy or no dairy: The various degrees of vegetarianism
  8. Harnessing the power of FoMO
  9. Chasing the next BIG Thing
  10. The next generation of credit card payment technology
  11. Trends found at the restaurant show
  12. Latest scoop on alcoholic drinks

[ Index of Previous eNewsletters ]