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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Trends with age of marriage, 1st births, childlessness & family size

People are getting married for the first time at a later age. In 2014, the median age of marriage for women was 27 and for men 29.3.

Women are also having their first child at a later age.

Age 26 was the average age of women's first birth in 2013.

There is a relationship between education and the age at 1st birth. The higher a woman's education level, the later her age at 1st birth.

There is a two-decade trend of less childlessness and larger families among highly educated mothers:

For mothers of all education levels, there is a decline of large families and an increase in two-child families.

These trends are good news for location-based entertainment and FEC venues that want to attract families with children. Later marriage and childbirth means that many families will have attained a higher income level than young families, giving them more discretionary incomes to spend on entertainment and dining. The trend to smaller families also has a positive impact on discretionary income, as there are less family members to support with a particular income.

Later marriage and births is also positive for entertainment venues and restaurants that target adults. For the young adult market, there is a growing number of childless singles and couples. No children means more freedom to go out and have a good time and more money available to spend (children are expensive to raise!).

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