Vol. XI, No. 3, April-June 2011

  1. Editor's corner National Restaurant Association Show experience
  2. The paradox of choice and the cannibalization phenomenon
  3. Foundations Entertainment University July 19-21, Chicago
  4. How people decide where to visit
  5. Word-of-mom with Power Moms
  6. Randy White to give keynote at DNA Conference in London
  7. What forms our memory of a visit to an LBE?
  8. Club Liko in Cairo, Egypt under construction
  9. The trend of decreasing attendance with higher prices
  10. New restaurant startup book
  11. Current projects

[ Index of Previous eNewsletters ]

How people decide where to visit

Google recently ran a survey on the ways people decide what restaurant to visit. We believe that the results would be the same for location-based entertainment and family entertainment centers. In order of priority, the decision factors are:

#1 – recommendations of family and friends
#2 – where you have been before
#3 – on-line web search on computer or smart phone

The survey results make clear how important it is to have a good website, including one that is smart phone friendly, and to claim and take control of your location on the web at Google Places and other sites (if you missed it, our last issue had an article on how to claim you listing on Google Places.)

Vol. XI, No. 3, April-June 2011

  1. Editor's corner National Restaurant Association Show experience
  2. The paradox of choice and the cannibalization phenomenon
  3. Foundations Entertainment University July 19-21, Chicago
  4. How people decide where to visit
  5. Word-of-mom with Power Moms
  6. Randy White to give keynote at DNA Conference in London
  7. What forms our memory of a visit to an LBE?
  8. Club Liko in Cairo, Egypt under construction
  9. The trend of decreasing attendance with higher prices
  10. New restaurant startup book
  11. Current projects

[ Index of Previous eNewsletters ]