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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

How people decide where to visit

Google recently ran a survey on the ways people decide what restaurant to visit. We believe that the results would be the same for location-based entertainment and family entertainment centers. In order of priority, the decision factors are:

#1 – recommendations of family and friends
#2 – where you have been before
#3 – on-line web search on computer or smart phone

The survey results make clear how important it is to have a good website, including one that is smart phone friendly, and to claim and take control of your location on the web at Google Places (www.google.com/ places/ ) and other sites (if you missed it, our last issue had an article on how to claim you listing on Google Places (www.whitehutchinson.com/ news/ lenews/ 2011/ march/ article106.shtml#article) .)

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