Vol. XI, No. 3, April-June 2011

  1. Editor's corner National Restaurant Association Show experience
  2. The paradox of choice and the cannibalization phenomenon
  3. Foundations Entertainment University July 19-21, Chicago
  4. How people decide where to visit
  5. Word-of-mom with Power Moms
  6. Randy White to give keynote at DNA Conference in London
  7. What forms our memory of a visit to an LBE?
  8. Club Liko in Cairo, Egypt under construction
  9. The trend of decreasing attendance with higher prices
  10. New restaurant startup book
  11. Current projects

[ Index of Previous eNewsletters ]

Word-of-mom with Power Moms

Word-of-mom is the most powerful form of marketing to reach the mom market. Power Moms, the most influential mothers, can spread the word about all types of location-based entertainment and leisure centers and boost sales. Maria Bailey is an industry leader on the mom market and Power Moms. Her most recent book Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choicewas just published and is a must read for anyone wanting to understand how to connect and harness the influence of Power Moms to spread word-of-mom.

On Wednesday June 1st at 1pm EDT, Maria will host a webinar on the new rules for engaging Mom Influencers. Click here to sign up for the webinar.

Vol. XI, No. 3, April-June 2011

  1. Editor's corner National Restaurant Association Show experience
  2. The paradox of choice and the cannibalization phenomenon
  3. Foundations Entertainment University July 19-21, Chicago
  4. How people decide where to visit
  5. Word-of-mom with Power Moms
  6. Randy White to give keynote at DNA Conference in London
  7. What forms our memory of a visit to an LBE?
  8. Club Liko in Cairo, Egypt under construction
  9. The trend of decreasing attendance with higher prices
  10. New restaurant startup book
  11. Current projects

[ Index of Previous eNewsletters ]