Vol. IV, No. 5, May 2004
- Editor's Corner
- Baby Boom on the Horizon & Changing Values
- Apology to the Horses
- Want to Be a Success in the LBE Business?
- Getting Wiser to Teens
- I Did My Homework, I Know My Market Area
- Summer Foundations Announced
- Mom-preneuer Speaks
- Cloning Dinosaurs
- Kid-Friendly Dining
- Carbohydrates Take a Toll
- New Projects
Getting Wiser to Teens
If
you market to teenagers, there's a new book that should give you some
good insights into the teen market and how to reach teenagers. Peter Zollo
has pulled together information from his firm's (Teenager Research
Unlimited) twice-yearly syndicated TRU Study and qualitative-research
studies in this updated, expanded and revised 435-page edition of Getting
Wiser to Teens: More Insights into Marketing to Teenagers, 3rd ed.
Vol. IV, No. 5, May 2004
- Editor's Corner
- Baby Boom on the Horizon & Changing Values
- Apology to the Horses
- Want to Be a Success in the LBE Business?
- Getting Wiser to Teens
- I Did My Homework, I Know My Market Area
- Summer Foundations Announced
- Mom-preneuer Speaks
- Cloning Dinosaurs
- Kid-Friendly Dining
- Carbohydrates Take a Toll
- New Projects
