Vol. III, No. 6, Summer 2003

  1. From the Editor
  2. Theming: Essential to Quality-of-Place
  3. Foundations Entertainment University
  4. Austin Park 'n Pizza Experience Opens
  5. Parents More Fearful of Child Abductions?
  6. They Get 'IT' - The LBE Killer App
  7. Noise, Another LBE Myth
  8. Fox Sports Grill Expands
  9. Pizza Today Magazine Features White Hutchinson
  10. Market Feasibility Studies
  11. IALEI to Pursue Education
  12. Gameroom and Arcade Price Wars
  13. Food Trivia - Birth of the Chip
  14. Baby and Homemaker Boom, Families and More
  15. Christian Family Entertainment Centers
  16. Google Search Now on Web Site

[ Index of Previous eNewsletters ]

Gameroom and Arcade Price Wars

Chuck E. Cheese's has implemented a new "All games and rides 1 token plus more tickets and more prizes" program in all its stores. The program is aimed at creating a greater perceived value for the stores, or as advertised, "That's even more value for your family's fun dollar."

Normally, the gameroom pricing of a single operator doesn't impact the entire industry. It's unlikely CEC's increased redemption ticket payout will have any impact, since it was low to start. The ticket payout is probably now more equivalent to other gamerooms and arcades. However, since CEC has over 430 stores, the new "All games and rides 1 token" program could easily change guest expectations of gameroom pricing and put pressure on other gamerooms, arcades and FECs to match.

We'll have to wait to see if this starts the first industry gameroom trend, or possibly even a price war.

Vol. III, No. 6, Summer 2003

  1. From the Editor
  2. Theming: Essential to Quality-of-Place
  3. Foundations Entertainment University
  4. Austin Park 'n Pizza Experience Opens
  5. Parents More Fearful of Child Abductions?
  6. They Get 'IT' - The LBE Killer App
  7. Noise, Another LBE Myth
  8. Fox Sports Grill Expands
  9. Pizza Today Magazine Features White Hutchinson
  10. Market Feasibility Studies
  11. IALEI to Pursue Education
  12. Gameroom and Arcade Price Wars
  13. Food Trivia - Birth of the Chip
  14. Baby and Homemaker Boom, Families and More
  15. Christian Family Entertainment Centers
  16. Google Search Now on Web Site

[ Index of Previous eNewsletters ]