The newest Fox Sports Grill occupies 27,000 square feet, which is 50% larger than its first location in Scottsdale, AZ. The new unit includes a bowling alley, billiards, indoor putting green, games, cigar lounge, private dining room and a sports bar. The dining room will be a television-free zone. Fox hopes to differentiate itself from its competitors by appealing to the local market rather than the tourist-driven market and by having more of a restaurant focus (there IT is again!).