Vol. XXIII, No. 3, March 2023

  1. Editor's corner
  2. 2023 forecast for the attractions industry
  3. Esports isn't living up to its hype
  4. The weekday daytime leisure economy
  5. How the young adult market will shift
  6. Pistachio is a recent flavor trend
  7. For young adults, owning a VR headset is as rare today as it was in 2018
  8. Have we returned to pre-pandemic normalcy?
  9. Long waits reduce revenues and profits
  10. Store vacancies open opportunities
  11. Covid-related popularity of pickleball may be faltering
  12. Why LBE models need to be different today
  13. Competitive socializing with soccer
  14. It's all about perceived value, not just price
  15. Births down not totally bad news
  16. Announcing Agritourism Today
  17. Surge pricing comes to bowling

[ Index of Previous eNewsletters ]

Esports isn't living up to its hype

A February survey by Morning Consult found that just 7% of U.S. adults considered themselves avid esports fans. That's lower than the 21% who identified as avid sports fans in general. The combined percentage of avid and casual esports fans is lower than any other sport, even lower than for horse racing.

Only 12% of U.S. adults said they had watched an esports event in the past month. The shares of Gen Z (24%) and millennials (22%) were higher. That's because those age cohorts are more likely to identify as gamers who play video games obsessively. 30% of all adults identify as gamers versus the 63% of adults who say they play video games in an average week.

While venture capital esports investment in 2022 was significantly down from previous years, heightened interest in esports among casual gamers in the year ahead, driven by additional large-scale broadcasts of pro gamers, could help reverse the recent misfortunes of the domestic esports sector.

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Vol. XXIII, No. 3, March 2023

  1. Editor's corner
  2. 2023 forecast for the attractions industry
  3. Esports isn't living up to its hype
  4. The weekday daytime leisure economy
  5. How the young adult market will shift
  6. Pistachio is a recent flavor trend
  7. For young adults, owning a VR headset is as rare today as it was in 2018
  8. Have we returned to pre-pandemic normalcy?
  9. Long waits reduce revenues and profits
  10. Store vacancies open opportunities
  11. Covid-related popularity of pickleball may be faltering
  12. Why LBE models need to be different today
  13. Competitive socializing with soccer
  14. It's all about perceived value, not just price
  15. Births down not totally bad news
  16. Announcing Agritourism Today
  17. Surge pricing comes to bowling

[ Index of Previous eNewsletters ]