Analyzing consumer behaviors and trends for leisure and entertainment requires a different approach than analysis for consumer goods. To analyze leisure, there is another very important dimension that needs to be examined, the expenditure of time, as leisure involves experiences and experiences consume time. So to best understand consumer leisure trends and behaviors, and more specifically out-of-home (OOH) entertainment and the arts, it is important to also examine time spent in leisure and its quality in addition to its expenditures and participation.
This latest research paper by Randy White, our CEO, examines consumer trends and behaviors for leisure, especially as it relates to OOH entertainment and arts. Click here to read the paper.