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White Hutchinson Leisure & Learning Group

White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Vol. XI, No. 3, April-June 2011

  1. Editor's corner National Restaurant Association Show experience (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article101.shtml#article)
  2. The paradox of choice and the cannibalization phenomenon (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article102.shtml#article)
  3. Foundations Entertainment University July 19-21, Chicago (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article103.shtml#article)
  4. How people decide where to visit (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article104.shtml#article)
  5. Word-of-mom with Power Moms (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article105.shtml#article)
  6. Randy White to give keynote at DNA Conference in London (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article106.shtml#article)
  7. What forms our memory of a visit to an LBE? (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article107.shtml#article)
  8. Club Liko in Cairo, Egypt under construction (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article108.shtml#article)
  9. The trend of decreasing attendance with higher prices (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article109.shtml#article)
  10. New restaurant startup book (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article110.shtml#article)
  11. Current projects (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article111.shtml#article)

[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ lenews/ previous.shtml) ]

Word-of-mom with Power Moms

Word-of-mom is the most powerful form of marketing to reach the mom market. Power Moms, the most influential mothers, can spread the word about all types of location-based entertainment and leisure centers and boost sales. Maria Bailey is an industry leader on the mom market and Power Moms. Her most recent book Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice (www.mariabailey.com/ powermoms.html) was just published and is a must read for anyone wanting to understand how to connect and harness the influence of Power Moms to spread word-of-mom.

On Wednesday June 1st at 1pm EDT, Maria will host a webinar on the new rules for engaging Mom Influencers. Click here to sign up for the webinar (www.jotform.com/ form/ 11385335370) .

Vol. XI, No. 3, April-June 2011

  1. Editor's corner National Restaurant Association Show experience (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article101.shtml#article)
  2. The paradox of choice and the cannibalization phenomenon (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article102.shtml#article)
  3. Foundations Entertainment University July 19-21, Chicago (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article103.shtml#article)
  4. How people decide where to visit (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article104.shtml#article)
  5. Word-of-mom with Power Moms (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article105.shtml#article)
  6. Randy White to give keynote at DNA Conference in London (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article106.shtml#article)
  7. What forms our memory of a visit to an LBE? (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article107.shtml#article)
  8. Club Liko in Cairo, Egypt under construction (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article108.shtml#article)
  9. The trend of decreasing attendance with higher prices (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article109.shtml#article)
  10. New restaurant startup book (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article110.shtml#article)
  11. Current projects (www.whitehutchinson.com/ news/ lenews/ 2011/ june/ article111.shtml#article)

[ Index of Previous eNewsletters (www.whitehutchinson.com/ news/ lenews/ previous.shtml) ]

Mailing Address: White Hutchinson Leisure & Learning Group, 4036 Baltimore Avenue, Kansas City, Missouri 64111, USA
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E-mail: Please direct all messages for Leisure, Entertainment and Recreation Projects to Randy@whitehutchinson.com; and all messages for Children's Learning and Play Projects to Vicki@whitehutchinson.com.

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