Vol. VI, No. 3, June/July 2006

Who enjoys interacting with customers?

Do the staffers at your LBE really enjoy interacting with customers? Like being helpful? Say, "Have a nice day!" as if they actually mean it? High-quality customer service is the key to success for any type of business, so hiring people who enjoy customer interaction is crucial. Knowing just one fact about a staff member can clue you in.

Finding staffers that understand and want to give good customer service is critical to any business' success. In fact, the quality of the customer service can be even more important in creating and maintaining customer loyalty than the products, services or entertainment you sell.

One important attribute your staff should have is enjoying interacting with customers. How many times have you been in a business where you have seen a cluster of young staff members talking among them or on a personal phone call while there were customers waiting for assistance? Research by Maritz Research shows that the employee's age is a major differentiating factor in whether he or she enjoys interacting with customers. And, yes, as you suspected, the youngest age group rates the lowest.

Who Enjoys Interacting with Customers?
16- to 34-year-olds	55%
35- to 44-year-olds	74%
45- to 64-year-olds	83%

Vol. VI, No. 3, June/July 2006

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Vol. VI, No. 3, June/July 2006

Who enjoys interacting with customers?

Vol. VI, No. 3, June/July 2006

LOCATION-BASED LEISURE & ENTERTAINMENT