Social media popularity

Younger adults are the top social media users except for Linkedin and WhatsApp, where ages 30-49 are slightly greater users, and Facebook, where ages 30-64 are greater users than ages 18-29. Younger adults' top five platforms in declining popularity are YouTube, Instagram, Facebook, Snapchat, and TikTok. The popularity of TikTok has grown more over the past two years than any other platform. Here's a breakdown of the percentage of younger adults who use each platform.

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