Vol. XXIV, No. 1, January-February 2024

  1. Editor's corner
  2. Social media popularity
  3. Two of the largest LBE brands struggle to have food and social appeal
  4. Curling heads south
  5. Food halls are all the rage
  6. World's first pickleball spa
  7. The shift to a more sober social culture
  8. Optimizing your menu to meet changing consumer preferences

[ Index of Previous eNewsletters ]

Social media popularity

Younger adults are the top social media users except for Linkedin and WhatsApp, where ages 30-49 are slightly greater users, and Facebook, where ages 30-64 are greater users than ages 18-29. Younger adults' top five platforms in declining popularity are YouTube, Instagram, Facebook, Snapchat, and TikTok. The popularity of TikTok has grown more over the past two years than any other platform. Here's a breakdown of the percentage of younger adults who use each platform.

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Vol. XXIV, No. 1, January-February 2024

  1. Editor's corner
  2. Social media popularity
  3. Two of the largest LBE brands struggle to have food and social appeal
  4. Curling heads south
  5. Food halls are all the rage
  6. World's first pickleball spa
  7. The shift to a more sober social culture
  8. Optimizing your menu to meet changing consumer preferences

[ Index of Previous eNewsletters ]