Gen Z adults, currently considered those up to around age 25, are a growing proportion of the young adult market for location-based entertainment (LBE). In five years, adult Gen Zers percentage will more than double and become the majority of the 21-39 young adult age cohort.
The Gen Z generation has its own unique slang. It will become increasingly important for LBE operators and staff to understand them as customers. Here are some of the many unique slang words they're currently using that you might encounter.
So, in Gen Zer speak, for an LBE to be attractive, it needs to be lit, Gucci, bussin, and hit differently.