We've all heard about the disruption to retail as e-commerce eats retail's brick-and-mortar's lunch, resulting in the demise of so many malls, often referred to as the mall apocalypse. To make up for the loss of their retailers, including all the defunct anchor department stores, malls struggling to survive are adding other uses including restaurants and entertainment venues.
What the industry and press is reporting only scratches the surface of the trends driving the apocalypse and what the future holds. We've dug into the data to tell you the full story, and it's a lot worse than what you've probably been reading. It also has implications for out-of-home entertainment. To read that article just posted on our website, click here.