Consumers are becoming increasingly sophisticated in their tastes and preferences. Gaining and keeping their loyalty is becoming more and more difficult every day. In this issue, we take a look at how important brand personality and give-it-to-me-my-way is to that loyalty equation. We also give coverage to...
You will also notice in our new project section how our international work is increasing with new projects in Managua, Nicaragua, and Queretaro, Mexico.
If there is a particular topic you would like to see us cover in this eNewsletter or if you have news that you feel we should cover, don't hesitate to contact me via e-mail.
Randy White, Editor