What's driving young adults' food choices

Here are the seven main drivers of young adult food choices (Gen Z and younger Millennials).


  • Authentic global flavors/street foods
  • High-quality artisan foods or ingredients
  • Foods or beverages with a unique story

Health and wellness

  • Connecting socially with others
  • Exploring new ideas/expertise about healthy living

Better production

  • Positively impacting the environment/society
  • Engaging with people who care a lot about food/the food system

Young adults' appetite for exploration, holistic health, and a more sustainable world will undoubtedly shape the future of the food and beverage industry and what location-based entertainment venues (LBEs and FECs) targeting that age group will need to offer to be successful.

Source: The Hartman Group.

Subscribe to monthly Leisure eNewsletter