Vol. XXIV, No. 3, May-July 2024
- Editor's corner
- Current projects
- Motivations that influence people's choice of where to visit
- Construction cost barrier for new centers
- How and why consumer drinking habits have changed since the pandemic
- Births continue their decline
- What's driving young adults' food choices
- No, the family market is not the largest target market
- Attraction Net Promoter Scores
What's driving young adults' food choices
Here are the seven main drivers of young adult food choices (Gen Z and younger Millennials).
Exploration
- Authentic global flavors/street foods
- High-quality artisan foods or ingredients
- Foods or beverages with a unique story
Health and wellness
- Connecting socially with others
- Exploring new ideas/expertise about healthy living
Better production
- Positively impacting the environment/society
- Engaging with people who care a lot about food/the food system
Young adults' appetite for exploration, holistic health, and a more sustainable world will undoubtedly shape the future of the food and beverage industry and what location-based entertainment venues (LBEs and FECs) targeting that age group will need to offer to be successful.
Source: The Hartman Group.
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Vol. XXIV, No. 3, May-July 2024
- Editor's corner
- Current projects
- Motivations that influence people's choice of where to visit
- Construction cost barrier for new centers
- How and why consumer drinking habits have changed since the pandemic
- Births continue their decline
- What's driving young adults' food choices
- No, the family market is not the largest target market
- Attraction Net Promoter Scores
