Motivations that influence people's choice of where to visit

Understanding the motivations that influence people's choices for the type of out-of-home leisure and entertainment attraction to visit is vital for the design and operation of any attraction. PGAV Destination examined those factors for the attractions industry in their Voice of the Visitor 2024 report.

At the forefront of motivations is enjoying a relaxing environment at 36%. Second was having a social experience by spending time with family and friends at 28%, closely followed by 27% for escaping daily routines.

Connecting with nature was the fourth highest motivation at 25%, which few location-based entertainment centers (LBEs), especially family entertainment centers (FECs), take advantage of in their designs.

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