Vol. XXIII, No. 11, October 2023
- Editor's corner
- More on the end of the post-pandemic LBE surge
- Adults' favorite months
- Meta's latest development for the metaverse is getting really scary for LBEs
- The popularity of TikTok
- What's driving young adults' food choices
- Unique eatertainment concept to go public
- No, the family market is not the largest market
- Young adult drinkers sour on alcohol
- Some statistics about Topgolf
- Square feet of existing and planned location-based entertainment
No, the family market is not the largest market
There continues to be a great misconception in the community location-based entertainment industry that the family market is the largest market to target. Nothing could be further from the truth.
When we look at the percentage of households with children between the ages of 5 and 14, generally the age of children who would be attracted to family and children's entertainment centers. For young adult households ages 21-35, less than one-fifth have children 5-14 (18%). Even for households aged 21-45, less than one-third have children in that age range.
This is why the new successful social gaming eatertainment venues (aka competitive socializing), such as Topgolf, are growing so fast. They are targeting young adults rather than families.
Subscribe to monthly Leisure eNewsletter
Vol. XXIII, No. 11, October 2023
- Editor's corner
- More on the end of the post-pandemic LBE surge
- Adults' favorite months
- Meta's latest development for the metaverse is getting really scary for LBEs
- The popularity of TikTok
- What's driving young adults' food choices
- Unique eatertainment concept to go public
- No, the family market is not the largest market
- Young adult drinkers sour on alcohol
- Some statistics about Topgolf
- Square feet of existing and planned location-based entertainment
