Whether involved with a location-based entertainment venue targeting young adults or families, you'll miss a large part of your target market with social media if you aren't on TikTok.
The above data is a year old, the most recent publicly available for TikTok active users by age. eMarketer estimates that TikTok currently has 73.7 million monthly active users in the U.S. They forecast it will grow by 20% and reach 88.7 million active users by 2024. That's more than one-quarter of the U.S. population.