Vol. XXIII, No. 11, October 2023

  1. Editor's corner
  2. More on the end of the post-pandemic LBE surge
  3. Adults' favorite months
  4. Meta's latest development for the metaverse is getting really scary for LBEs
  5. The popularity of TikTok
  6. What's driving young adults' food choices
  7. Unique eatertainment concept to go public
  8. No, the family market is not the largest market
  9. Young adult drinkers sour on alcohol
  10. Some statistics about Topgolf
  11. Square feet of existing and planned location-based entertainment

[ Index of Previous eNewsletters ]

The popularity of TikTok

Whether involved with a location-based entertainment venue targeting young adults or families, you'll miss a large part of your target market with social media if you aren't on TikTok.

The above data is a year old, the most recent publicly available for TikTok active users by age. eMarketer estimates that TikTok currently has 73.7 million monthly active users in the U.S. They forecast it will grow by 20% and reach 88.7 million active users by 2024. That's more than one-quarter of the U.S. population.

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Vol. XXIII, No. 11, October 2023

  1. Editor's corner
  2. More on the end of the post-pandemic LBE surge
  3. Adults' favorite months
  4. Meta's latest development for the metaverse is getting really scary for LBEs
  5. The popularity of TikTok
  6. What's driving young adults' food choices
  7. Unique eatertainment concept to go public
  8. No, the family market is not the largest market
  9. Young adult drinkers sour on alcohol
  10. Some statistics about Topgolf
  11. Square feet of existing and planned location-based entertainment

[ Index of Previous eNewsletters ]