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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

No, the family market is not the largest market

There continues to be a great misconception in the community location-based entertainment industry that the family market is the largest market to target. Nothing could be further from the truth.

When we look at the percentage of households with children between the ages of 5 and 14, generally the age of children who would be attracted to family and children's entertainment centers. For young adult households ages 21-35, less than one-fifth have children 5-14 (18%). Even for households aged 21-45, less than one-third have children in that age range.

This is why the new successful social gaming eatertainment venues (aka competitive socializing), such as Topgolf, are growing so fast. They are targeting young adults rather than families.

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