Vol. XXII, No. 2, February 2022
The popularity of golf-tainment
Golf-tainment venues such as Topgolf, Drive Shack, Great Shots, and T-Shotz, where adults can hang out, whack golf balls, eat, drink, and socialize, have become very popular. A survey by Civic Science found that 20% of the general adult population has been to a Topgolf or similar venue. At the same time, nearly four in ten adults report they haven't heard of this type venue, implying there is room for growth.
People enjoying golf-tainment tend to skew younger, higher income, and male.
Venues such as Topgolf are most popular among sports fans who most closely follow the MLB and NHL.
