Vol. XIX, No. 3, March 2019
- Editor's corner
- Are family entertainment centers on the brink of extinction?
- How consumers engage with loyalty programs
- Coca-Cola launches line of nonalcoholic beverages
- Brand purpose and the conscientious consumer
- Binge watching is not good news for CLVs
- Who drinks wine?
- Time is the new currency for out-of-home entertainment
- Is your mobile website speed hurting your business?
- How do new customers find you?
- Income determines preference for nutritious food at restaurants
- Young adult alcohol drinking trends
How do new customers find you?
There aren't any surveys on how new customers find community leisure venues (CLVs), including family entertainment centers (FECs), but there is a lot of research available for restaurants. It is highly likely that that CLV customers are very similar, especially since so many CLVs are eatertainment venues where food and beverage make up half or more of revenues.
Here are the results from one of the latest surveys on what Americans rely on to find new restaurants. The good old word-of-mouth from friends and family ranks as the most used method, followed by online review sites.
The bottom line is very simple. The experience of your existing guests has the greatest influence and determines recommendations to others to also try your CLV out or to just stay away. Having happy customers is the best marketing strategy.
Vol. XIX, No. 3, March 2019
- Editor's corner
- Are family entertainment centers on the brink of extinction?
- How consumers engage with loyalty programs
- Coca-Cola launches line of nonalcoholic beverages
- Brand purpose and the conscientious consumer
- Binge watching is not good news for CLVs
- Who drinks wine?
- Time is the new currency for out-of-home entertainment
- Is your mobile website speed hurting your business?
- How do new customers find you?
- Income determines preference for nutritious food at restaurants
- Young adult alcohol drinking trends
