Vol. XVII, No. 4, April 2017

  1. Editor's corner
  2. Board games are making a comeback
  3. Developing experiential CVs
  4. Only 2 weeks left to register for Foundations Entertainment University to be held in New Jersey
  5. Increasing adult appeal with slick road course go-kart tracks
  6. There are 3 elephants in the room: Is a CLV/FEC bubble on the horizon?
  7. More grandparents than ever
  8. Less capacity but higher quality increases attendance and revenues
  9. The difference between failure & success

[ Index of Previous eNewsletters ]

More grandparents than ever

2001 was the first year the Census Bureau's Survey of Income and Program Participation asked the question “Are you a grandparent?” of respondents who were at least 30 years old and who had a child at least 15 years old. Back then there were 56.1 million grandparents. In 2014, the number had increased by one-quarter to 69.5 million.

Along with the increase in the number of grandparents, the percent of adults age 30 or older with a child at least age 15 who are grandparents has significantly increased. Being a grandparent for those adults is now the norm - 61% of women and 57% of men with those qualifications are grandparents.

Of all adults age 30 and older, 37% were grandparents in 2014.

When targeting families for community leisure venues, including FECs, don't forget the grandparents. They have a definite tendency to splurge on their grandchildren.

Vol. XVII, No. 4, April 2017

  1. Editor's corner
  2. Board games are making a comeback
  3. Developing experiential CVs
  4. Only 2 weeks left to register for Foundations Entertainment University to be held in New Jersey
  5. Increasing adult appeal with slick road course go-kart tracks
  6. There are 3 elephants in the room: Is a CLV/FEC bubble on the horizon?
  7. More grandparents than ever
  8. Less capacity but higher quality increases attendance and revenues
  9. The difference between failure & success

[ Index of Previous eNewsletters ]