Vol. XII, No. 6, August-September 2012

  1. Editor's corner
  2. #1 in a small market...
  3. Defining your target market; It's not about their demographics
  4. Have the two largest eatertainment chains forgotten the 'eat'?
  5. Foundations Entertainment University - September 18-20
  6. The socioeconomics of children's sports participation
  7. Digital Out-of-Home Interactive Entertainment Association (DNA) Conference – October 2-3, Los Angeles
  8. How to successfully interview and hire new workers
  9. The rise of leisure time inequality
  10. Nearly half of Americans drink soda daily; Daily coffee consumption on the increase
  11. Why healthy and allergen-free menu options matter
  12. Are you marketing the way you were a decade ago? Don't you know marketing is dead?
  13. Current projects

[ Index of Previous eNewsletters ]

Editor's corner

It seems counterintuitive, but every summer we really get busy. You can read about our current projects at the end of this eNewsletter.

Last issue one of our readers caught one of our common faux pas, typos. We’re really good at our consulting and design work in the location-based leisure industry, but we aren’t authors or great wordsmiths. So occasionally we miss an obvious typo or grammatical error when we proof read.

What the reader brought to our attention was our use of the word shrimps. Yes, I know the plural of shrimp is shrimp. It belongs to a group of nouns with irregular plurals where the singular and plural are identical. But you see that concept is somewhat unique to English, so when I travel the world where English is not the first language, I often hear people say fishes, shrimps, etc. So I guess I’ve gotten too used to those corruptions of English.

We have a lot of interesting and insightful articles for you in this issue. Our Leisure eNewsletter is not our only publication. I also publish an occasional blog with articles and information that doesn’t always show up later in this eNewsletter. My three latest blogs are:

Don’t miss out on my blog stories. You can subscribe to my blog by clicking here.

And if you really want to keep up to date on news, articles and information that impacts the world of leisure and entertainment, follow us on Twitter. We scan dozens and dozens of news, research and information sources everyday about consumer behavior and entertainment, leisure and restaurant news and trends and post the best that are most informative and relevant. Check out our Twitter tweets at https://twitter.com/whitehutchinson.

Randy White
Editor

Vol. XII, No. 6, August-September 2012

  1. Editor's corner
  2. #1 in a small market...
  3. Defining your target market; It's not about their demographics
  4. Have the two largest eatertainment chains forgotten the 'eat'?
  5. Foundations Entertainment University - September 18-20
  6. The socioeconomics of children's sports participation
  7. Digital Out-of-Home Interactive Entertainment Association (DNA) Conference – October 2-3, Los Angeles
  8. How to successfully interview and hire new workers
  9. The rise of leisure time inequality
  10. Nearly half of Americans drink soda daily; Daily coffee consumption on the increase
  11. Why healthy and allergen-free menu options matter
  12. Are you marketing the way you were a decade ago? Don't you know marketing is dead?
  13. Current projects

[ Index of Previous eNewsletters ]