Vol. IX, No. 4, May 2009
- Editor's Corner
- Is the recession creating new leisure-time habits?
- Join us on Twitter
- Mickey D's remakes restaurants and PlayPlaces
- Pump It Up offers teambuilding
- Foundations Entertainment University, July 14-16
- America's worst restaurants for kids
- Paradigm paralysis stifles entertainment destinations
- Leisure varies across countries and cultures
- Chuck E. Cheese's reports 2009 1st quarter sales
Chuck E. Cheese's reports 2009 1st quarter sales
Chuck E. Cheese's reported that overall, comparable store sales decreased just 0.1% in the first quarter of 2009. However, there was a large variation in different regions of the country.
| Region of the country | Comparable store sales |
|---|---|
| Central | +3.7% |
| Northeast | +0.8% |
| Southeast | +0.1% |
| Western | -5.8% |
In markets where CEC Entertainment had five or more stores, seven markets had comparable declines of 4% or more. Five of these were in California and Florida. Los Angeles was the worst performing market, with same store sales decreasing 10.0%. Five markets had 4% or higher increases, with San Antonio, Houston and Pittsburg having double digit increases.
Considering the poor state of the economy, Chuck E. Cheese's is performing exceedingly well. We attribute this to:
- CEC's excellent management
- Being a community-based, affordable eatertainment destination, compared to just a restaurant, as most restaurants are fairing worse in the recession
- Parent's reluctance to cut-back on treats for their kids (see Is the recession creating new leisure time habits? in this issue).
Vol. IX, No. 4, May 2009
- Editor's Corner
- Is the recession creating new leisure-time habits?
- Join us on Twitter
- Mickey D's remakes restaurants and PlayPlaces
- Pump It Up offers teambuilding
- Foundations Entertainment University, July 14-16
- America's worst restaurants for kids
- Paradigm paralysis stifles entertainment destinations
- Leisure varies across countries and cultures
- Chuck E. Cheese's reports 2009 1st quarter sales
