Vol. VI, No. 5, October/November 2006
StoneFire Pizza Co. opens
Nov. 10, 2006, is the official opening date for the 37,000-square-foot StoneFire
Pizza Co. family pizza buffet and entertainment center our company
designed and produced in New Berlin, Wisconsin. We plan to have
photos of the facility in future issues.
As
part of our overall brand imaging for the business, we not only designed
the facility, but also developed the name, the logo and the costumed
mascot, Mel T. Designing a facility like StoneFire Pizza Co. requires
a totally coordinated effort to assure a consistent brand image. It's
really all about developing a brand, not just designing a facility. The
brand not only includes the exterior and interior building design (known
as the trade dress), but a logo that coordinates with the trade dress
and conveys the look and feel of the business, including StoneFire's positioning
as a new luxury offering. As for Mel T., a mascot also has to be
fun for children and bring a smile to the face of parents.
