Vol. XXIV, No. 2, March-April 2024
Food & beverage trends
Food and drinks have become significant attractions at many types of location-based entertainment venues, often more important than the entertainment. Many people don't just want food and drinks; they want food and drink experiences.
Here are the highlights of some research on food and beverage trends.
The sober-curious trend
Fewer younger adults are drinking alcohol.
The majority of GenZ and half of Millennials plan to drink less alcohol in 2024
Non-alcoholic drinks are no longer a cultural stigma. Mocktails are in as NA cocktails.
Non-alcoholic drinks can taste like their alcoholic cousins.
Menu additions restaurants have planned to make in the next six months:
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