Food & beverage trends

Food and drinks have become significant attractions at many types of location-based entertainment venues, often more important than the entertainment. Many people don't just want food and drinks; they want food and drink experiences.

Here are the highlights of some research on food and beverage trends.

The sober-curious trend

Fewer younger adults are drinking alcohol.

The majority of GenZ and half of Millennials plan to drink less alcohol in 2024

Non-alcoholic drinks are no longer a cultural stigma. Mocktails are in as NA cocktails.

Non-alcoholic drinks can taste like their alcoholic cousins.

Menu additions restaurants have planned to make in the next six months:

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