Vol. XIX, No. 5, May-June 2019

  1. Editor's corner
  2. A perfect storm is disrupting the legacy location-based entertainment business model - a white paper
  3. Artainment continues to expand
  4. Popularity of dogs
  5. Depalo app for the Instagramming crowd
  6. Distillery experiences
  7. Record low births in 2018
  8. Alcohol preferences
  9. Protecting guests from E. coli at fairs, festivals and agritainment/agritourism farms
  10. What is VR, AR, MR and XR?
  11. Is meat consumption on the decline?
  12. Roxy Ballroom #2 opens
  13. Social media users by platform

[ Index of Previous eNewsletters ]

What is VR, AR, MR and XR?

Along with new technologies come new vocabularies. Understanding all the different “realities” can get confusing. We've got virtual, augmented, mixed, immersive and extended realties to contend with. So, here's a short explanation

Virtual reality (VR)

Virtual reality provides full simulation of the user's environment. It replaces the user's whole world view with objects that don't physically exist. Everything the user sees is digital, i.e. virtual.

Augmented reality (AR)

Augmented reality combines a real-world environment with any sort of digital objects, overlays, user interface, or effects. Users sense both physical and digital experience in their field of view.

Mixed reality

Mixed reality is an extension of AR. The digital objects in the user's field of view are placed into the real world seamlessly, as if they belong there. It requires the most advanced surface mapping algorithms to create the perfect illusion for users.

All the above can be grouped together and called extended reality (XR) or immersive reality.

The above is from AR POST, The State of Augmented Reality. Click here for the entire article.

Vol. XIX, No. 5, May-June 2019

  1. Editor's corner
  2. A perfect storm is disrupting the legacy location-based entertainment business model - a white paper
  3. Artainment continues to expand
  4. Popularity of dogs
  5. Depalo app for the Instagramming crowd
  6. Distillery experiences
  7. Record low births in 2018
  8. Alcohol preferences
  9. Protecting guests from E. coli at fairs, festivals and agritainment/agritourism farms
  10. What is VR, AR, MR and XR?
  11. Is meat consumption on the decline?
  12. Roxy Ballroom #2 opens
  13. Social media users by platform

[ Index of Previous eNewsletters ]