Younger adults earning less than in the past

The earnings of 25-to-34-year-olds who work full-time are lower today for both sexes in almost every educational attainment group than they were in 2000. Men with a bachelor's degree are earning almost 9% less in inflation-adjusted dollars than their 2000 counterparts and women 7.5% less. Even both men and women with a master's degree are earning less.

Implications for CLVs

With lower earnings and increased college loans, higher medical and other living expenses, there's less available disposable income that can be spent on out-of-home entertainment and leisure experiences. When they do go out, these young adults want to make sure their money is well spent on quality experiences.