If you're in the business of serving pizza, you probably do not need to be reminded that October is National Pizza Month in the United States. While the contribution of the first pizzerias in the USA cannot be ignored, it was really the returning American soldiers who fought in Italy during World War II that brought a hunger for pizza home with them and pushed its popularity over the top.
Today, National Pizza Month is observed each October across the USA and in much of Canada too. The designation might be a bit redundant though, as nearly every month could be considered Pizza Month in the United States these days. People don't really need a special month for pizza in a country where there are an estimated 73,000 pizza stores and 94% of Americans eat pizza at least once a month. These figures equal the consumption of about 45 slices of pizza per person in the U.S. each year and show that Americans definitely love their pizza as evidenced by devouring 100 acres of pizza per day, or 350 slices per second.
A new report from Datafiniti looked at the price of a large cheese pie in every state and found that North Dakota is the most expensive state to indulge your cheese cravings, with a median price of $14 followed by 2nd place Wyoming at $13, followed by Washington at $12.73. Pizza is the cheapest in Alaska at just $7.25. You'll also be getting a good buy in Maine and Kentucky, where the median price is $7.50 and $8, respectively.
Here's a list of some low-cost to no-cost marketing ideas for making the most of National Pizza Month: