Vol. XVII, No. 5, Summer 2017

  1. Editor's corner
  2. Current projects
  3. Screen share increases while participation at out-of-home leisure venues decreases
  4. Rising expectations
  5. You've only got 3 seconds to get their attention
  6. Can Can Wonderland, an artistic paradise
  7. Don't believe go-kart misinformation. Know you source. Part 1
  8. More young adults living at home
  9. Go-karts on the ocean
  10. Beware of the wolf clad in sheep's clothes
  11. Is your CLV really for socialization
  12. American's prefer beer
  13. Demographic shifts disrupting traditional FEC model
  14. Cocooning is the NEW going out: the hygge trend's impact on CLVs
  15. Consumers prefer independent restaurants

[ Index of Previous eNewsletters ]

More young adults living at home

For many young adults nowadays, graduating from childhood into adulthood seems to be an especially uncertain passage. The confluence of student loan debt, underemployment, and delayed marriage has resulted in a unique generational moment when more American young adults currently live with their parents than in any other living arrangement.

A new U.S. Census report revealed that more than one third of Millennials - 31%, or approximately 24 million young adults ages 18 to 34 - still live with their parents. By comparison, 26% of young adults lived with their parents in 1975.

CLV implications

This has positive implications for CLVs that attract young adults. Adults living at home generally have more discretionary income to spend on entertainment and at restaurants than young adults living on their own or with a spouse or partner.

Vol. XVII, No. 5, Summer 2017

  1. Editor's corner
  2. Current projects
  3. Screen share increases while participation at out-of-home leisure venues decreases
  4. Rising expectations
  5. You've only got 3 seconds to get their attention
  6. Can Can Wonderland, an artistic paradise
  7. Don't believe go-kart misinformation. Know you source. Part 1
  8. More young adults living at home
  9. Go-karts on the ocean
  10. Beware of the wolf clad in sheep's clothes
  11. Is your CLV really for socialization
  12. American's prefer beer
  13. Demographic shifts disrupting traditional FEC model
  14. Cocooning is the NEW going out: the hygge trend's impact on CLVs
  15. Consumers prefer independent restaurants

[ Index of Previous eNewsletters ]