Vol. VII, No. 2, February/April 2007

  1. Editor's corner
  2. Restaurant and entertainment expenditures
  3. New "networked" consumer more fluid and connected
  4. Knuckleheads eatertainment center opens in Wisconsin Dells
  5. Never old
  6. Foundations Entertainment University - April 24-26
  7. Wannado reduces prices
  8. Cultural differences
  9. American food goes upscale
  10. Visible glove use gives good impression
  11. Hero's The Party Experience
  12. Restaurant failures: The truth and the reasons
  13. Starbucks' 5 core principles for success
  14. McLattes on the way
  15. The silliness of most surveys
  16. New projects

[ Index of Previous eNewsletters ]

American food goes upscale


Arugula lettuce

America is a bit of a paradox when it comes to food. Americans love their fast food and pizza, while at the same time can't do without their imported cheese, organic baby greens, bottled water and fancy coffee. In his new book, The United States of Arugula: How We Became a Gourmet Nation, David Kamp explains how at precisely the moment that fast food became a fixture of American culture, an ideal of fine dining also emerged. For a more detailed review of this most informative book on American food culture, check out its review at Knowledge@Wharton (a PDF download).

Vol. VII, No. 2, February/April 2007

  1. Editor's corner
  2. Restaurant and entertainment expenditures
  3. New "networked" consumer more fluid and connected
  4. Knuckleheads eatertainment center opens in Wisconsin Dells
  5. Never old
  6. Foundations Entertainment University - April 24-26
  7. Wannado reduces prices
  8. Cultural differences
  9. American food goes upscale
  10. Visible glove use gives good impression
  11. Hero's The Party Experience
  12. Restaurant failures: The truth and the reasons
  13. Starbucks' 5 core principles for success
  14. McLattes on the way
  15. The silliness of most surveys
  16. New projects

[ Index of Previous eNewsletters ]