Vol. IV, No. 1, January 2004
- Editor's Corner
- The Experience Economy Means Everyone's Your Next Big Competitor
- Moving from Serving Customers to Facilitating Experiences
- There's Still Time to Save $200 on Foundations Entertainment University
- Serious Food, Outrageous Fun
- Out-of-Home Entertainment Spending Is Increasing
- Children Want to Eat Healthy
- Kids Edu-dining Debuts at Sonic Drive-In
- New Projects
Kids Edu-dining Debuts at Sonic Drive-In
Habla
Espanol? The kids' meal has taken an edutainment twist at 2,700 Sonic
Drive-ins. Instead of offering toys in kids' meals, during January,
Sonic is including 'Speak in Spanish' vocabulary flash cards in the
restaurant chain's Wacky Pac Kid's Meals. There are six different flash card
sets, each featuring 20 words in English and Spanish. The flash cards are
neatly packaged in a key chain-like clip for students to attach to a backpack
or notebook. Each card features a word with a colorful illustration to define
the word, which is broken down by syllables for easy pronunciation.
Sonic
plans to offer other educational-focused prizes throughout 2004, including
a building block-style toy colorfully imprinted with facts and figures and
playing cards featuring nouns, verbs and pictures children can use to create
their own stories by using the cards.
What Sonic is doing is smart, very smart. They are tapping into parents' desires to see their children learn while appealing to children's curiosity, creativity and natural inclination to learn in fun ways. Sonic has raised the kids' meal premium from a novelty toy to an edutainment learning experience.
Vol. IV, No. 1, January 2004
- Editor's Corner
- The Experience Economy Means Everyone's Your Next Big Competitor
- Moving from Serving Customers to Facilitating Experiences
- There's Still Time to Save $200 on Foundations Entertainment University
- Serious Food, Outrageous Fun
- Out-of-Home Entertainment Spending Is Increasing
- Children Want to Eat Healthy
- Kids Edu-dining Debuts at Sonic Drive-In
- New Projects
