2000, 54% of households lived in the same house they occupied in 1995 and
another 25% lived in a different house, but in the same county. This means
that on average, 79% of households lived in the same general community in
2002 as 1995. This is one reason why word-of-mouth marketing is so important
to community-based entertainment venues. Whether positive or negative, it
can have a long lasting impact on attendance and revenues.