Vol. XXII, No. 11, November 2022
- Editor's corner
- Do customers have a breaking point on price increases?
- Surprises from the 'baby bump'
- How fast is location-based entertainment spending recovering?
- Emerging trend - haven-making
- Pickleball's growing participation by youth
- It's all about creating social bonding experiences
- Construction costs on the increase
- Top sports bar chains by revenues
- Will Gen Z end foodie culture as we know it?
- How the pandemic changed us and you
Do customers have a breaking point on price increases?
Revenue Management Solutions (RMS) set out to answer what is the breaking point on price increases on behalf of its clients -some of the world's largest quick-service restaurant brands (QSRs).
RMS analyzed in-store price increases by percentage year-over-year for Q2 2022 vs. Q2 2021 for 25,000 QSR locations in the U.S. They found that, yes, consumers have a breaking point.
When price increases were between 10% and13%, traffic started to decline severely. This chart shows the significant declines in traffic as prices hit the breaking point.
Vol. XXII, No. 11, November 2022
- Editor's corner
- Do customers have a breaking point on price increases?
- Surprises from the 'baby bump'
- How fast is location-based entertainment spending recovering?
- Emerging trend - haven-making
- Pickleball's growing participation by youth
- It's all about creating social bonding experiences
- Construction costs on the increase
- Top sports bar chains by revenues
- Will Gen Z end foodie culture as we know it?
- How the pandemic changed us and you
