Vol. XIV, No. 6, July 2014
- Editor's corner
- Let's all go out and SHOUT!!!
- Foundations LITE - August 19, Atlanta GA
- Failure or success?
- The 6 types of wine drinkers
- Future proofing projects
- Bowling, an industry in two different centuries
- A frozen dairy nation
- Cultural changes to leisure time and its impact on LBEs
- Canada's anti-spam law
The 6 types of wine drinkers
Constellation Brands, a global wine, spirits and beer producer and marketer, has found that there are six types of wine drinkers in the United States based on interviews of 4,000 people in the U.S. who drink wine at least once every three months:
The price-driven consumer (21%)
They name price their top consideration, believing they can have good wine without spending a lot of money on it.
Everyday loyals (20%)
This group, which skews female, drinks wine as part of a regular routine. They tend to be brand loyal, sticking to wines they like, and are not particularly interested in trying something new.
Overwhelmed (19%)
They do not enjoy shopping for wine, and find the experience too complex, but enjoy consuming wine.
Image seekers (18%)
This group agreed with the statements, “I want to live a life that impresses others,” and “I want to make sure the wine I choose says the right thing about me.”
Engaged newcomers (12%)
These young consumers see wine as a big part of their social lives and want to learn more about it.
Enthusiasts (10%)
They love wine. They love alcoholic beverages general. They love talking about it, reading reviews about it, shopping for it and sharing it.
Vol. XIV, No. 6, July 2014
- Editor's corner
- Let's all go out and SHOUT!!!
- Foundations LITE - August 19, Atlanta GA
- Failure or success?
- The 6 types of wine drinkers
- Future proofing projects
- Bowling, an industry in two different centuries
- A frozen dairy nation
- Cultural changes to leisure time and its impact on LBEs
- Canada's anti-spam law
