The graph below shows average 2011 household spending on fees and admissions in the local community at entertainment venues including family entertainment centers (FEC), local, theme parks, zoos and cultural institutions based on annual household income. Local spending is defined as within 50 miles of home and not on an overnight trip.
As you can see, there is a significant increase in household spending in the highest income brackets. Households with $80,000 and higher incomes are one-quarter (26%) of all households yet account for over one-half (54%) of all such entertainment spending. Households with $100,000 plus incomes are about one-fifth (18%) of all households while accounting for 42% of all such spending. There can be little doubt where the bulk of community-based entertainment spending comes from and the prime market to target.