Vol. III, No. 4, April 2003
Preliminary Market Evaluations
Sometimes clients want to feel comfortable that their market appears that it can support a project before proceeding with a formal market study and evaluation. We offer a preliminary demographic evaluation service for those situations (in the US). Using computer modeling of possible market areas, we develop a preliminary set of demographics for an approximation of what the market area might be. We can then usually tell, based upon any existing competition in the market area and by examining those demographics, whether the market appears to be a sufficient size to warrant more detailed market studies once a site is selected. We have had many occasions when the preliminary market evaluations have indicated the market is too small and have advised the client not to consider a project in that town or area of town. The cost of this service is $350 per market or site.
